research

In this webinar, Karen Howe, globally awarded Creative Director and Cannes Lions Advisory Board Member, presents a range of best-in-class television creative, and showcases how advertising creativity + TV = Brand Magic. The broadcasters also highlight their own in-house creative services.

Peter Field is well known for his effectiveness research and insightful presentations, but his keynote at the 2023 Future of TV Advertising (FTVA) Global conference was among his most impassioned.

These are challenging times for marketers. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.

Simon Tunstill of Thinkbox shares the findings of a new UK study that examines the realm of TV advertising creative and its profound impact on memory, all through the perspective of cutting-edge neuroscience.

Nelson-Field’s latest research, with VIA Belgium, continues to show the superior attention TV and BVOD garner compared to other media.

Richard Shotton presents highlights from the newly released The Illusion of Choice, a book that outlines a number of psychological biases that influence consumer behaviour, and how marketers can use those biases to improve their marketing strategies.